I love the lightness of Scandinavian nature & design and was inspired to combine the natural elements and beauty of a Swedish summer with a honeymoon feel. I imagined a couple Celebrating their wedding or honeymoon – just the two of them having the most wonderful time, feeling free, laughing and celebrating love. My 2016 collection is quite rustic with lots of texture and opulent Preciosa crystals, but still has a very light feel and it fits perfectly into the Scandinavian style. We were so lucky to shoot at Ystad Saltsjöbad – a very exclusive spa in Sweden where the feeling of wedding and Honeymoon was just perfect. This year’s collection is a tribute to Scandinavian style, lightness and design – simple yet with a boho feel.
Headpieces and Veils: Jannie Baltzer | Photographer: Sandra Aberg | Hair and Makeup: Mia Jeppson | Dresses: Yolan Cris | Rings: Ole Lynggaard | Location: Ystad Saltsjöbad Sweden
For this collection Sareh pulled elements and inspiration from her Persian heritage. A history rich in art that is defined by detailed designs and patterns visualized in its mosaics, calligraphy, miniature paintings and intricate weaving. “The fabrics, laces and patterns that I selected and designed for this collection are reminiscent of an ancient, yet modern artistic culture” said Sareh Nouri. From the layering of sophisticated laces to the long dramatic trains, each dress in the collection lends itself to detail, intricacy and romance with the use of long lace sleeves, dramatically detailed backs and elegant embellishments. The collection stays true to its mission of light-weight and ultra-luxurious gowns, each with impeccable structure and fit with a built-in bustier, entirely hand-sewn in the U.S.A. Sareh Nouri’s exquisite Fall 2016 collection captures the essence of chic luxury inspired by traditional design, directly reflecting the designer herself and her Persian heritage, further setting her apart as a leader in the fashion industry.